Table of Contents

Russo, J., Schoemaker, P. 2002. Winning Decisions: Getting it right the first time. Currency/Doubleday: New York

• Introduction: Decision-Making in the Real World
  • Chapter 1: Setting the Course
• Phase I: Decision-Framing
  • Chapter 2 The Power of Frames
  • Chapter 3 Creating Winning Frames
  • Interlude A: Improving Your Options
• Phase II Gathering Intelligence
  • Chapter 4 Avoiding Distortion and Bias
  • Chapter 5 Intelligence in the Face of Uncertainty
  • Interlude B: Technologies for Aiding Decisions
• Phase III Coming to Conclusions
  • Chapter 6 Choosing: A Pyramid of Approaches
  • Chapter 7 Managing Group Decisions
  • Interlude C: Implementing Your Chosen Option
• Phase IV Learning from Experience
  • Chapter 8 The Personal Challenges of Learning
  • Chapter 9 Learning in Organizations
  • Chapter 10 Bringing It All Home: The Decisions of RealHome.com
  • Epilogue: Learning into Action
  • App. A Decision Audits
  • App. B Organizational Challenges in Decision-Making
  • Notes
  • Index

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